Mag Bag: 'Inc.' Site Expands List Of Savvy Companies

Mag Bag: 'Inc.' Site Expands List Of Savvy Companies
by Erik Sass, Friday, Aug 31, 2007 7:15 AM ET
Inc. Site Expands List Of Savvy Companies


Inc. magazine's Web site is expanding its traditional print list of 500 tenfold online, with its first publication of the "Inc. 5,000." Leveraging the unlimited publishing capabilities of the Internet, Inc. Online is highlighting a slew of companies that wouldn't make it onto the print list--but still deserve recognition for innovative strategies or eye-catching products.


The magazine's Web site is also set to launch a social-network-type exchange for private businesses, called IncBiz.net.com, due out in October.

The Inc. initiative follows the announcement in May by McGraw Hill's BusinessWeek that it is partnering with Capital IQ, a division of Standard & Poor's, to launch a Company Insight Center hosted on the magazine's Web site. The new online content area will triple the size of the BusinessWeek site. Information and analysis will cover companies, industries, markets and leaders.

Other business publications are moving to more digital content as well--a shift signaled, for example, by the promotion of Vivek Shah to president of Time Inc.'s Business and Finance network, which includes Fortune, Money, Business 2.0 and Fortune Small Business. Shah was previously head of digital publishing for the network.

Deloitte & Touche Debuts Deloitte Review

Deloitte & Touche is preparing to launch a new high-end business periodical for senior executives, called the Deloitte Review. The twice-yearly Review will feature "unique" business information and commentary, including articles on strategic trends and best practices. It will also offer business insights from Deloitte's partners, principals, and directors. Stephen Wagner, Partner, Deloitte & Touche USA LLP and executive editor of Deloitte Review, says each issue will offer "guidance and reference points that a C-suite executive can put to use today, and still use years from now." The magazine has an online presence at deloittereview.com.

Bonnier To Relaunch Resorts & Great Hotels

Bonnier Corp. says it will relaunch Resorts & Great Hotels, an aspirational magazine covering high-end luxury travel, as a quarterly. The relaunched publication should have a distribution of 100,000, with a newsstand price of $6.99 and a subscription price of $15.99. The first issue should hit the stands on January 15.

Guilfoyle Moves From Rachael Ray to Women's Wear Daily

Christine Guilfoyle, the founding publisher of Every Day with Rachael Ray, is leaving the Reader's Digest Association to take up the role of publisher at Conde Nast's Women's Wear Daily. Guilfoyle's departure is the latest personnel shake-up at RDA, which has seen several execs exit since its acquisition by Ripplewood Holdings, a private equity firm. Mary Berner was named the new president and CEO of RDA this spring.

BusinessWeek Publisher Dodge Exits

Geoff Dodge is leaving his role as senior vice president and publisher of BusinessWeek for a new position at Salesforce.com, which specializes in customer-relationship management.

Businessweek.com Mulls Launch of "Business YouTube"

Businessweek.com Mulls Launch of "Business YouTube"
Mike Shields

MAY 24, 2007 -

John Byrne, BusinessWeek's executive editor and the acting editor-in-chief for Businessweek.com, said that company is looking to create a "business YouTube" essentially an online video hub for wannabe moguls to post short pitch videos for a new ventures or companies.

The site is also exploring the launch of an online-video-based contest that would invite anyone with a idea for a new business to submit a plan on the site with the chance to land $500,000 in venture capital funding.

Byrne, speaking during a panel session at the Interactive Media Conference in Miami, Fla. on May 24, said that like on YouTube, users would rate each proposal and ultimately vote on the winner, who would receive half a million dollars from a VC firm to invest in the proposed business.

To help create the YouTube-like platform, Byrne said the company was looking to purchase a new technology platform.

According to Byrne, the drive behind the proposed launch, given its potential appeal among non-BusinessWeek-readers, is to help widen the site's audience while also boosting repeat visits among existing users.

Given the challenging economics of print, and the need to cash in on larger online audiences, Businessweek.com is "Looking to do things that are highly engaging but are completely non-journalistic in many ways," he added.