Sunday, March 06, 2005

What Happens to the Newsstand Industry?

Here is a sobering thought. What happens to the newsstand industry when the current trend of celebrity fascination ends? It will happen you know, in media it’s all about trends. Some are long lasting and some are a flash in the pan. The celebrity boom in magazine sales will one day be a celebrity bust, no pun intended.

It seems to be happening right now with the teen magazines. Well these teens are the next group of readers, we hope, of your magazines.

Let’s do a quick review. Newsstand sales have been at best flat for the last 15 years. Those stats include the great successes of the celebrity titles. If you take out the celebrity numbers, the viewing of the resultant graph is much more sobering, if not scary. What do you think?