Saturday, April 07, 2007

Mag Bag: The Greening Of The Week

Mag Bag: The Greening Of The Week
by Erik Sass, Friday, Apr 6, 2007 7:45 AM ET
The Week Goes Green

The Week, the popular compendium of the best of various media in magazine form, is showing a green side. It's publishing a special bonus issue on the Web, sponsored by Lexus, which is devoted to the environment. The online-only issue will become available April 20 to regular subscribers and include all the magazine's regular features. The Lexus sponsorship serves to highlight the company's line of "luxury hybrid" vehicles, such as the RX 400h luxury utility vehicle, the GS 450h performance sedan and the LS 600h L flagship sedan.

Justin Smith, president of The Week, said: "In partnership with Lexus, we are able to bring our readers an online issue with all of The Week's regular editorial features, but with a reduced impact upon the environment." Smith says the pub is finding new ways for readers to "interact with the magazine's weekly content."

Lexus Vice President of Marketing Deborah Meyer says the sponsorship "demonstrates the company's commitment to the environment and heightens awareness of Earth Day and the issues that surround it." As part of the arrangement, The Week's special online issue will drive readers to the Lexus site, as well as content concerning the environment and conservation.

Star Cuts Circ

Star, the popular celebrity weekly published by American Media, is cutting its guaranteed circulation by 150,000 to 1.35 million, according to a report in Ad Age. The 10% cut follows a failure to meet its rate-base figures in eight out of 11 issues this year. Although it showed strong subscription growth, in the latest FAS-FAX report from the Audit Bureau of Circulations, Star's newsstand sales fell 13.9% to 743,349. Newsstand sales now account for about half of its total circulation.

Inc. Invites 5,000 of Its Closest Friends

There'd better be plenty of room at the Downtown Chicago Hilton, because Inc. has invited reps from all 5,000 companies in its list of America's fastest-growing private companies to the Inc. 500 Conference and Awards on September 6-8. The ceremony will recognize the 500 fastest-growing enterprises--which, over the past 25 years, have included Domino's Pizza, Microsoft and Timberland. Edward Sussman, president of Mansueto Digital, the publisher of, noted: "With more companies participating in the event, the opportunity for entrepreneurs to network and learn will increase substantially." The deadline for entry in the 5,000 list is April 15.

TV Guide Names Bautz Online EIC

Gemstar-TV Guide International has named Mark Bautz as editor in chief of TV Guide Online, where he will direct all editorial and broadband video content for the publication's online properties, including In this role, he will work closely with Ian Birch, the chief content officer and editor-in-chief of the print publication. Previously, Bautz served as editor-in-chief of Time Inc.'s He also held an editorial position at

Penton Media Names Sweeney EIC of Business Finance

Penton Media has appointed John Sweeney editor in chief of Business Finance magazine. In this role, Sweeney will direct all editorial content for both the print and online editions of the publication. Business Finance targets senior finance executives with content covering key finance issues, strategies, trends and technologies. Prior to the hire, Sweeney served as editor-in-chief of Kennedy Information's Magazine Media Group.

Rodale may focus on men's homes

Rodale may focus on men's homes
It's considering a Men's Health magazine spinoff giving house-related advice.
By Kurt Blumenau Of The Morning Call

Emmaus publisher Rodale has done well talking to men about their health. Now, it's going to tell them a few things about their living rooms and bathrooms, as well.The company is considering a spin-off title of its Men's Health magazine, to be called Men's Health Living. The new publication would focus on home improvements and home-related advice.

Industry magazine Advertising Age reported last month that Men's Health Living will appear in September as a special standalone issue. Rodale will consider more issues if the first one does well, Ad Age reported.Paul Reader, a Men's Health spokesman, confirmed Thursday that Rodale officials are looking at the concept. He said details are being worked out, and Rodale is not committing to a September print date.''It's kind of a work in progress,'' Reader said. ''It may happen sooner, it may happen later. It might not happen at all.''Last month, Men's Health Editor in Chief Dave Zinczenko told Ad Age the new title is ''a natural extension'' of the magazine he heads.''Just like Men's Health empowers men to seize control of their bodies, Men's Health Living will empower men to take control of their environment,'' Zinczenko said.Also, Men's Health Publisher Jack Essig told Ad Age that men are becoming more involved in the designs, colors and outfitting of the places where they live.Men's Health Living, while new to the United States, is in print elsewhere.

A magazine with the same name and concept is produced in South Africa by Touchline Media, a publishing company that also publishes international versions of Rodale titles Men's Health and Runner's World.Front-cover headlines in the most recent South African issue of Men's Health Living include ''Easy Money: How To Play The Property Market,'' ''Future-Proof Your Home'' and ''Come Clean: Your New Bathroom Is Here.''Ad Age identified only one possible U.S. rival to Men's Health Living: This Old House, a Time Inc. home-improvement publication inspired by the long-running TV show of the same name.Sarah Garvey, a spokeswoman for This Old House, said the magazine's research indicates home decisions are made by both men and women. This Old House does not specifically target either sex, she said.''We're excited for them,'' Garvey said of Rodale. ''We'll be interested to see where they fit'' into the magazine market.The new magazine would represent another effort by Rodale to extend its highly successful and award-winning Men's Health, which launched in 1986 and has been called one of the most successful rollouts in industry history.

The company unveiled a Women's Health magazine in October 2005 after publishing several trial issues. Rodale also attempted a spin-off magazine called MH18, aimed at younger readers, which is no longer published.Men's Health had paid circulation of 1.8 million copies at the end of last year, according to the Audit Bureau of Circulations. The newer Women's Health closed the year with circulation of about 650,000.Other magazines published by Rodale include Prevention and Bicycling. The company also publishes general-interest books such as Al Gore's ''An Inconvenient Truth'' and Dr. Arthur Agatston's ''The South Beach Diet.''Rodale is privately held and employs about 730 people in the Valley, as well as about 300 in New York City.