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BoSacks Speaks Out: Marketers to Mags: Give Guarantees or We'll Walk
Some of the concepts delivered herein are filled with BS, hot air, fluff, smoke and mirrors. Large publishers just don't get it. There are two things that a magazine must have to survive and prosper. A passionate and devoted readership, sometimes known as great content, and really honest and accurate accountability. That is it!
As I read this article I see all this old style posturing by the publishers on record in this article. DUH!
You are truly finished if you keep that up. Who are you kidding? Or are you just waiting for retirement and intend on ducking out the back door? This is now somehow like global warming, or a gazillion dollar deficit . . . fix it now, don't leave it to your grandchildren.
It is time to stand up and deliver. Deliver the facts, not the bull. Have confidence in your titles and let the accountability drift to real levels, in real time, in a real world. Truth is I don't think you really have a choice. There is way too much competition in the advertising world today, and you will either join the solution revolution or be nothing more than a footnote of a past and forgotten problem..
"If you don't want to work you have to work to earn enough money so that you won't have to work" Ogden Nash (American Writer of humorous poetry who won a large following for his audacious verse. 1902-1971)
Marketers to Mags: Give Guarantees or We'll Walk Exclusive: MediaVest Wields $900 Million to Land
Responses to all Articles and Bo-Rants are greatly encouraged and may be included in " BoSacks Readers Speak Out"
"Heard on the Web" Media Intelligence: Courtesy of The Precision Media Group.
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