Wednesday, October 24, 2007
Could Samir Husni have finally converted to realism???
In Samir Husni's post of October 17th, The Media Changing Landscape according to Kevin McKean, VP and Editorial Director of Consumer Reports, Husni agrees with McKean 5 points for " what we must know of to succeed in the industry' of magazines:
1) There is an historic shift in media habits (towards digital delivery).
2) Advertisers chase their audience (who are migrang online).
3) As a result of this shift, traditional media are experiencing a squeeze (most dramatic in print).
4) Online media is growing.
5) We have been witnessing the rise of the citizen-journalist.
I agree with all these points and surprisingly, so does Husni. Amazing, in one felt swoop he has managed to contradict every one of the points he so confidently defends about the immutable nature of print in his blog, his presentations and his debates with Bosacks.