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BoSacks Speaks Out: Paid Circ Is What Matters
Well, here you have it. Right out of the very mouths that feeds us. Please read this article and think about our pursuit of metric changes. And while you're mulling it over . . . I have these two statements for you from the article below:
" . . . our business decisions, like yours, are driven by facts and results,"
Publishers of newspapers and magazines have tried to shift advertisers' focus to overall audience from the established metric, paying subscribers and newsstand buyers.
Get that? . . . The advertisers want facts and results . . They want paying buyers and paid subscribers . . . not fluff, not subterfuge, and surely not smoke and mirrors.
So it seems that we need to look deeply within ourselves and our current business models to deliver what is increasingly becoming the demand and mantra of advertisers and media buyers: Accountability
"Bush, Congress, the mayor - each of them are symptoms of a bigger problem, that we don't have accountability for disasters or challenges of this scale. That's all the public wants in trying times - accountability."
Macy's Ad Chief to Newspapers: Paid Circ Is What Matters
Responses to all Articles and Bo-Rants are greatly encouraged and may be included in " BoSacks Readers Speak Out"
"Heard on the Web" Media Intelligence: Courtesy of The Precision Media Group.
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