Wednesday, September 24, 2008
'Life' Magazine Resurrected As Web Site
by Erik Sass, Tuesday, Sep 23, 2008 12:27 PM ET
Like a non-threatening zombie, Time Inc.'s Life brand is back from the dead again, this time as a Web site offering thousands of old photos from Life as well as new photos from Getty Images.
Set to debut some time in early 2009, the site will make the images available for free online for non-public use, including sharing the photos with friends. Visitors will also be able to buy photo albums created by other users.
Overall, Life.com hopes to publish 3,000 new images provided by Getty every day, executives revealed at the Interactive Advertising Bureau's MIXX Conference in New York. The new venture's CEO will be Andy Blau, the president of Life and a senior vice president with Time Inc. Interactive.
Catherine Gluckstein, vice president of iStockPhoto and Consumer Markets for Getty Images, will serve as CFO.
The Web portal has been a long time in the planning.
Time Inc. first disclosed plans for an online archive of Life's extensive collection of 20th-century photography in March 2007, when the company announced the closure of the Life Sunday supplement, a newspaper-distributed magazine.