Here is a sobering thought. What happens to the newsstand industry when the current trend of celebrity fascination ends? It will happen you know, in media it’s all about trends. Some are long lasting and some are a flash in the pan. The celebrity boom in magazine sales will one day be a celebrity bust, no pun intended.
It seems to be happening right now with the teen magazines. Well these teens are the next group of readers, we hope, of your magazines.
Let’s do a quick review. Newsstand sales have been at best flat for the last 15 years. Those stats include the great successes of the celebrity titles. If you take out the celebrity numbers, the viewing of the resultant graph is much more sobering, if not scary. What do you think?
Sunday, March 06, 2005
Friday, March 04, 2005
BoSacks Speaks Out: The Blog Of War
BoSacks Speaks Out: The Blog Of War
BoSacks Speaks Out: BLOGS are a new and developing form of journalism.They are still in their formative years, under development and growing rapidly. BLOGS have in a very short space of time, toppled politicians and media personalities.The same can also be said for traditional media. But traditional media is somewhat slower to report and not quite so anonymous. There are some interesting aspects of BLOGGERS' that contain potentially unchecked and abusive use of Internet power. It is a necessary line of logic to ponder.
We are in uncharted waters. Democracy needs total freedom of the press to thrive. That freedom links an informed public and the political process. As I try to hold that thought, I am troubled by the terrible power of an under-read public and its susceptibility to unsubstantiated "facts." It is a paradox that will unfold right before our eyes in the next few years. At the very least, I think it is fair to say that we are more vulnerable to media manipulation than ever before. Yes, there were the years of yellow journalism and media contrivances before, but I think we are on the edge of something new and far more powerful.
What are your thoughts?
BoSacks
-30-
BoSacks Speaks Out: BLOGS are a new and developing form of journalism.They are still in their formative years, under development and growing rapidly. BLOGS have in a very short space of time, toppled politicians and media personalities.The same can also be said for traditional media. But traditional media is somewhat slower to report and not quite so anonymous. There are some interesting aspects of BLOGGERS' that contain potentially unchecked and abusive use of Internet power. It is a necessary line of logic to ponder.
We are in uncharted waters. Democracy needs total freedom of the press to thrive. That freedom links an informed public and the political process. As I try to hold that thought, I am troubled by the terrible power of an under-read public and its susceptibility to unsubstantiated "facts." It is a paradox that will unfold right before our eyes in the next few years. At the very least, I think it is fair to say that we are more vulnerable to media manipulation than ever before. Yes, there were the years of yellow journalism and media contrivances before, but I think we are on the edge of something new and far more powerful.
What are your thoughts?
BoSacks
-30-
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